With the physical closure of catering establishments , you can very quickly lose contact with your usual customers.
While the physical dining experience allowed you to go out of your way to cater to your guests, the new era of dining brought about by COVID-19 – takeout and delivery – has turned this habit upside down.
How can you care for and understand
Leveraging digital tools to maintain a relationship of spain whatsapp number data trust with your customers
Social networks, online sites, delivery platforms and even reservation sites: despite these remote digital tools, maintaining and pampering your customers has never been so important.
Social networks: a boon for restaurateurs
Do you have an Instagram or Facebook page?
Communicate proactively with your customers to keep them informed about your establishment’s initiatives! The advantage of social networks such as Facebook or Instagram is their ease of use and their free nature.
With the containment measures and restrictions on activities, a certain number of your customers are spending more and more time on the Internet: take advantage of this opportunity to capture their attention!
Some examples of content to highlight on your guide to help you create a solid page to maintain and sustain contact with your customers despite the distance:
Have you implemented solidarity actions during confinement? Show it!
Have you started a takeaway or delivery business? cg leads Communicate how your customers can buy your food
Develop your brand image by sharing anecdotes about your establishment, its history or your customers
Share photos of your dishes taken by your customers
A new menu? Give it visibility with beautiful photos of your dishes !
Share your recipes so your customers can recreate their favorite dish at home!
Organize competitions to retain your most loyal customers and attract new prospects
Also remember to communicate regularly on your stories to let your subscribers know about your promotional offers or your dishes available for delivery or takeaway!
To keep in touch with his customers despite the closure of restaurants, Barak regularly reminds on his Facebook and Instagram pages that his dishes can be ordered or delivered.
Collecting reviews: essential for measuring the pulse of your customers
With physical restaurants closed, getting critical reviews from your customers face-to-face is no longer possible.
Despite this physical barrier, you can collect reviews from your customers from many platforms: Facebook, Google My Business listing, online booking sites, delivery platforms, etc.
Collecting customer reviews for your restaurant has a double benefit:
Feedback from your customers at low cost and visible to all (a very important point when we know that more than 88% of consumers consult online reviews before making a purchase ) ;
Positive impact on your local SEO and therefore on the online visibility of your establishment! (The number and quality of reviews obtained being one of Google’s key SEO criteria to appear in the first search results )
Whether they come from social networks, your Google My Business profile or recommendation or reservation platforms (Resengo, Guestsuite, Yelp, TripAdvisor, etc.), all opinions and comments count and allow you to remain visible!