Operating under the slogan “I’ll buy a product Develop a promotion strategy for 100 rubles, sell it for 1 thousand and earn a million”, you won’t achieve success on marketplaces.
Both entering online platforms and starting promotion require careful preparation.
Of course, faith in a “bright future” is necessary, but at the same time it is necessary to be an expert in your field and “burning with desire” to promote your product.
To avoid unexpected incidents, in addition to analyzing your strengths and weaknesses and setting goals:
- assess the product’s sales vp maintenance email lists potential and correctly calculate unit economics;
- study the features of the niche you occupy;
- conduct a competitor analysis;
- factor in additional risks and associated costs.
And reflect all the data obtained in the promotion strategy.
Implement the strategy step by step
Next, it is worth implementing the put your bottom of the funnel marketing to work developed strategy step by step. Within the framework of the described case, our team completed the following.
Improved photo and video content through joint efforts with the Client’s creative team
In our experience, inexpensive, high-demand goods are popular on well-known marketplaces.
The Client’s products can be classified as middle (and above average) price segment – these are accessories and bags made of genuine handmade leather, manufactured under strict quality control conditions.
It was necessary to demonstrate to potential buyers through content (photos, videos, infographics, their content, style and quality) the features and quality level of the products in a way that would be close and understandable to the target audience.
At the moment, we have come to the conclusion that each marketplace prepares its own content, taking into account the identified features of the choice of buyers and the overall audience of the trading platform.
In particular, Kompleto specialists guide turkey data the KOSTASKIN creative department on what is required from specific creatives (for example, what ideas and values they need to convey to the target audience), specialists from the Client’s side adapt the technical specifications into a brief for the photographer, taking into account the brand identity, and only after that the material is shot.
And even with this approach, sometimes the desired result cannot be achieved the first time.
Thanks to this optimization, we have already achieved the expected CTR in the internal advertising tools of the sites: the Client’s audience sees the cards of his products, reacts to them, and this has a positive effect on sales.
However, the process of testing hypotheses is still ongoing in order to maximize the effectiveness of the content used. For example, we have yet to test the use of different content in the summer and winter seasons, taking into account the consumer’s motivation to buy.