Victoria Supina, project Converting Landing Page manager of the. A Development unit Completo , told us why a landing page is far from being a “hello from. A the past” that has lost popularity, but an important link in the chain of. A communication with the audience, and how to create a landing page for . A B2B to attract many and even more clients.
Landing as a tool for interacting with clients
A landing page is a kind of your. A Internet media directors email lists agent and . A reliable assistant, the first link in the chain of . A communication with the client.
Essentially, it is a specialized tool designed to. A perform a specific task: selling a product, collecting contacts or applications, . A registering for an event.
Accordingly, a one-pager should:
- to interest the visitor;
- to persuade him to . A perform a certain target action.
What exactly this action should be depends on the type of landing page used and the business task.
What types of landing pages are there?
1. Product landing pages
They are a popular sales tool, where each keep all your software updated element of the page works to convince the buyer of the need to purchase a product (one specific one or selected from the available line).
Product landing pages contain a detailed description of a product (or several) and its benefits, user reviews, instructions for using the product, answers to frequently asked questions, and information on how to place an order.
An example of such a landing page from our practice:
In this case, the Client’s priority tasks were to united kingdom data increase quality traffic to the site and sales growth, which was ultimately achieved by 200+% due to the creation of a landing page that meets the interests and needs of the target audience.
How exactly they achieved this result is described here .
2. Corporate landing pages
They represent the company as a whole, serve as its business card, form an image (business mission, history, values) in the eyes of the target audience and increase brand recognition.
Their main task is to attract potential clients or partners.