We wrote about the fact that content marketing really works in one of the previous articles about content marketing or in a previous example of the successful use of content marketing by the Shortel Sky team . Today I’d like to introduce you to another company that, thanks to content marketing, has started new growth in quality traffic and built trust in its industry. It will be about the American company Aternity .
Content marketing goals presented by Aternity
There is a wealth of news, information and studies in the field that are turkey whatsapp number data roduced on a regular basis. So Aternity decided to use a content marketing technique called ” content curation “. In Czech, we would describe this technique roughly as follows:
Content marketing goals presented by AternityAternity is a company that, with the help of special software, can monitor and analyze the behavior of visitors on the Internet , various mobile devices, but also in the real world. Because they offer their software to other companies, it is important for their viability to regularly acquire and approach new companies with wh wagyu business: a booming industry with high-quality returns om they can start new business opportunities.
Today, content marketing is becoming an important business technique in any B2B sector. It was no different in the case of Aternity. The American market for software companies is highly competitive , so it powder data was necessary to choose a technique that would make Aternity stand out “from the crowd”.
Content marketing
In the first stage, it is important to find quality sources of information. Today, the Internet is full of low-quality content ballast, and it was up to Aternity to sort through this “ballast” and present its readers with only quality information and news in a regular rhythm.