Of themselves as product sellers, they think of finding profitable customers and keeping them. They not only want to attract, but also “manage” buyers for the rest of the time. This does not mean that the buyer wants to be controll. Inde, he wants to be free to choose. Despite this, marketing specialists aim to manage the buyer, make him loyal. A marketing specialist is always trying to make his products an ever-increasing share of customers’ purchases.
He not only wants to be the only supplier
Of a certain product, but also to supply them as much as possible. This is call buyer share aspiration. For example, banks want to “grab” as much gambling number data of the “buyer’s wallet” as possible. Shopping centers want to occupy the largest possible share of the “shopper’s stomach”. The transformation of a new buyer into a good and loyal customer takes place in several stages. The main stages of buyer ucation are as follows: First purchase. Repeat purchase.
The client Supporter Member Partner Part owner
A new buyer – no matter what they buy – a tennis to be easy for users to racket, a car, legal services or a hotel stay – from the very first time, the buyer forms an opinion about the purchase and the supplier. Even before making a purchase, he has certain expectations bas on the language of acquaintances, the seller’s promises and personal experience with similar purchases.
The likelihood that a new customer will make
A repeat purchase depends largely on buying house b how well the first purchase meets their expectations. A buyer whose first purchase caus dissatisfaction or did not cause any emotions at all is a “lost” buyer. If the customer was satisfi, it is likely that he will buy again. Companies rarely distinguish between a satisfi customer and a very satisfi one. A satisfi customer can easily switch to competitors whose offers will be better or even the same.