E-commerce has been a part of most people’s lives for quite some time now, at least in our country, and it seems that it is here to stay.
We are familiar with names like Mercado Libre, Aliexpress or Amazon, which are B2C e-commerce giants. However, what about the B2B world? If you don’t know, there are currently a large number of B2B e-commerce companies that are growing by leaps and bounds, so for any B2B business owner, it is necessary to keep up with the trends of this type of e-commerce and apply it in their B2B Marketing strategy.
What is it?
B2B e-commerce stands for “business-to-business electronic commerce,” and is defin as the sale of goods or services between businesses through online channels. That is, instead of receiving orders in the traditional way (by phone or mail), transactions are done digitally, which helps ruce a lot of overhead.
Who uses it?
B2B e-commerce customers are different from B2C customers, and therefore the strategies to be us are also different. B2C buyers make their tunisia phone number library purchasing decisions driven by desires and motivations, whereas B2B buyers are more professional. In other words, they base their purchases on plans that include research regarding potential suppliers and collaborators.
In this way, the B2B sales cycle becomes longer
Mmore complex, leading customers to maintain longer-lasting relationships (months or more than a year, for example), once they find a suitable supplier.
Why implement it in your B2B Digital Marketing strategy?
Today, if a B2B company decides to do without digital sales platforms, it will soon face the problem of falling behind its competitors. This is simply explain by the fact that it is much more convenient and easier to carry out quotes and writers and journalists use it to overcome creative blocks purchasing processes remotely and digitally, in addition to the enormous boost that this type of sales receiv as a result of the Covid-19 pandemic and its respective restrictions.
On the other hand, B2B customers are looking
For the same flexibility that B2C buyers have. In other words, B2B buyers want a B2C experience in their purchasing process, which means a faster checkout process, quicker deliveries, repeat orders execut in a simple way, and by lists automation and improvements in tracking. A good B2B e-commerce website is crucial for any company to meet all these requirements, not to mention improving the customer experience.
In this way, we can establish that B2B E-commerce has enormous potential for a large number of companies. However, it is not so easy to succe without having the necessary knowlge and experience about the world of B2B Digital Marketing. Adequate advice and a team that supports you are key factors when establishing a strategy that includes E-commerce for your B2B company.