It turned out that the opening rate of emails with the emoji was higher (15.7% vs. 12.9%).
How to use emojis – doppler open rate
a study of valentine’s day campaigns shows that emojis not only help improve the opening rate, but also the ctr of an email.
As for emails with emojis in the subject line, their read rate was 24%, while text-only emails received a 20% read rate.
How to use emojis – valentine’s day
now let’s see how you can take advantage of emojis to improve the performance of your email marketing campaigns.
How to use emojis in email marketing campaigns?
When using emojis, keep in mind that not all email providers display emojis correctly, although this aspect is largely out of your control.
How to use emojis – mail view
another important thing: think carefully about your audience! Emojis, gifs, stickers and other images to express emotions are mainly used by millennials, so they resonate best with this audience.
On the other hand, only 37% of people over 65 years old use emojis in written communication.
As always, target audience matters.
Every brand is different, so it’s always a good idea to experiment and optimize your email emoji strategy to understand what works best for you.
30% of people don’t like emojis in email subject lines.
This is a pretty high percentage, so brazil phone number list make sure you use them with your audience by performing a/b tests.
Send two variants of emails (with and without emojis in the subject line) to two equal parts of your subscribers.
which one works best for your audience
Platforms like hubspot, mailchimp, and constant contact can make this easier for you.
Emojis can accompany a phrase to make it more noticeable.
Emojis are also a solution to make the most of the space in the subject line, because the number of characters that the recipient can see is limited.
For example, they can replace some words.
When using emojis in an email subject, remember that the emojis should stand out well and the sentence should be understandable and clear for your readers.
Free graphic design tool crello added a shopping cart emoji to you can use this platform if you want to use only a black friday email theme to give a sense of what the email will be about.
How to use emojis – crello shopping cart
let’s look at another example.
Swiss running shoe and apparel company on used a cloud emoji to draw attention by playing on the metaphor that its shoes make you run as if you were floating on clouds.
How to use creative emojis – nube on
as we can see, an action as simple as adding an emoji to the subject line can have a considerable impact on readers.
Using emojis in social media campaigns
another marketing channel to take advantage of emojis is social media.
Not surprising given that these images help convey emotions.
A study shows that posts with emotional vietnam data content get better reach this way, having a better effect on marketing efforts.
Emoji usage is already widespread: the latest data says that more than 700 million emojis are used in facebook posts every day.
Before you start implementing emojis in your posts to improve your results, check out the average ctr rates by social network :
how to use emojis – average ctr on social media
on average, the ctr for twitter posts is the highest (2%) and the ctr on linkedin is the lowest (0.06%).
This could be justified because the latter is a network of professional contacts and networking.