Brand giants like UPS and Duolingo are doing the same thing. Well, is it time to start panicking? Not really. Let’s get ahead of ourselves and say that AI is unlikely to completely replace SEO specialists, but it will definitely change work processes. The Impact of Artificial Intelligence on Industry: Under the Microscope Will Artificial Intelligence Replace SEO Specialists? Before neural networks, most SEO work was done manually and took a lot of time.
For example, optimizing a landing page could
Take anywhere from thirty minutes to spam number data a couple of hours, depending on your experience and knowl ge. Consequently, developing a content strategy also took a decent amount of time (we are not talking about a few hours, but weeks, and even then – in the best case), depending on the site, the level of competition, the results in SERP and a dozen other factors. However, now, thanks to artificial intelligence, this can be done twice as fast.
Let’s discuss how AI can improve efficiency
Improving tools AI has definitely improv some of the tools we use to do our daily work. For example, keyword research, competitor analysis, and content to have something similar to views optimization have become much easier and, most importantly, more effective. After all, AI algorithms process arrays of data faster than humans. AI tools also automate t ious, repetitive and routine tasks: creating titles, metadata, checking broken links, optimizing images, finding semantic links between keywords, determining search intent, etc.
Content creation and optimization One of the biggest benefits
Of AI for SEO is that it helps a lot with content bulk lead development. However, you can’t give away all the reins here. It’s important that content remains relevant, follows the brand voice and adheres to the EEAT principles, so manual intervention is almost mandatory. AI tools help generate ideas bas on search intent, trends, and competitor analysis data.