B2B companies, especially those operating in complex niches, have a hard time finding their audience, much less gaining their trust.
Useful and informative content helps to demonstrate expertise, answer frequently asked questions of the target audience and earn their favor. That is why it is worth . A paying attention to Zen — a social network in which users. A prefer the text format, namely articles.
Inessa Yudina, a specialist in Zen Completo , told us how. A Zen differs from other platforms, why it is worth choosing it for . A business today, and what . A advantages it provides for promotion.
Why Businessadvantages of the tool Needs Zen
According to Mediascope , Zen’s. A audience australia accountant email lists in . A Russia is 81 million people per month, or 65.5% of the entire population.
25.4% of Russians (approximately 31 million users) use Zen every day.
It is not surprising that Zen. A is included in the rating of the most popular sites in Russia and occupies an honorable 8th place.
But the most important thing for . A business you’ll need to set up your instagram is that half of the site’s audience is people aged 25-55 , adults and solvent.
It turns out that businesses that believe. A that their audience is not on Zen should reconsider their decision to enter the platform: most decision makers (DM) prefer expert articles that are “useful” to humorous content.
In addition, the site has practically gotten rid of clickbait content by adding the Kolokolnikov filter, which allows filtering out low-quality publications.
As practice shows, at the moment the united kingdom data authors of many large channels complain about the drop in impressions and deterioration of statistics. This is directly related to the presence of low-quality content, which is “marked” by the filter and, accordingly, pessimizes the channel.
That is why right now, when many blogs are losing reach and potential subscribers due to ignorance of the basic rules of promotion, it is especially profitable to visit Zen: you can get to the top even if there are competitors who started using the platform earlier.
Zen is also AI
Zen is an example of the application of s. Apecialized artificial intelligence technology: the platform is trained in the same way as any other AI. In other words, it is a neural network that is customized to the needs of the business.
You can let Zen know who to show your articles to, at what time, what you need from the reader, and indicate that the person you showed the article to is interesting to you.
This algorithm is currently unique: it analyzes people’s behavioral factors across all platforms at once. The fact is that the platform originally belonged to Yandex, which has data on all users on the Internet.