Marketing is growing and transforming every day; withoutA new way to market this. A evolution, most of the companies that currently do business through digital marketing wouldn’t even exist. Fortunately, there will always be someone who sees beyond this, whose idea will significantly improve the way marketing works and how sales are made on the internet. Flywheel was born as one of these ideas. Although it comes from a well-known strategy like inbound marketing, it is a more modern technique that improves the user experience and retention.
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What is the Flywheel ?
To understand a little better what it is and how it works, it is necessary to reconsider the structure of the sales funnel, because everyone vp maintenance email lists knows how the philosophy of inbound marketing works, a strategy divided between a beginning and an end, which consists of the following:
- Attract the user.
- Convert it (get some of its data).
- Encourage him to buy.
- Keep him loyal for word of mouth marketing.
- Delight him for future purchases.
But what happens after that? The process begins local, fair and quality coffee and marketing. with lukáš balke again, something that can generate a high cost for the company. In fact, the creator of this new methodology, none other than HubSpot CEO Brian Halligan, has stated that attracting a new user can cost more in money and effort turkey data than investing in an existing customer.
Differences between Sales Funnel and Flywheel
The differences between the traditional sales funnel and the Flywheel go beyond the investment cost. When incorporating it into a company’s marketing strategies, it’s important to consider which techniques need to be improved or replaced to achieve the best results. Some of the most notable differences between the two are: