If you’ve answered yes, stick with us through this article as we’re gonna talk about two brand pitch email templates that hit a 67% (influencers) and 40% (Youtube vloggers) reply rates.
Hopefully, they will inspire your next bulk email marketing services campaign in these industries…
One thing though… before we show you the templates, let us give 2 technical tips that have direct influence on your reply rate and how good you’re protected against spam filters.
How to avoid spam filters?
It doesn’t matter how good your offer is if your emails go to spam.
When sending emails (especially in bulk), we need to be aware of the factors that could land us in the spam folder. We’ve outlined them all in our email deliverability checklist.
Today, we’ll cover the top 3 things you need to keep under control.
How to find brand and influencer contact details?
You can connect with people via direct messages, but email remains the #1 channel for professional communication.
Sometimes though, it’s hard to find their email addresses. Let me give you a few tips to ease the pain.
Brand pitch cold email template #1
This is the template that a lot of founders can use to promote their software though different influencers, but also to get on their podcast or show.
It worked pretty well for us in the past:
- 5 shows scheduled in our podcast it also takes into outreach with this message
- 2 YouTube reviews our of 5 emails sent
- One of the key campaigns in the early stages of our marketing
Brand pitch cold email template #2
The objective for this email was to collaborate with several influencers we targeted on our bombshell giveaway – free wine for a year for 4 lucky winners.
We pitched most of them with a cold email.
Approximately one month before we started executing, we divided influencers into two buckets. Ones we already know and engage with, and others that we’ve just discovered.
For the latter, we started following them on Instagram and engaging on their content… in a cool way, not meaningless comments.
Objective? Get them to notice us by replying gambler data to a comment, DM, or liking their content. By doing so, we don’t have to introduce ourselves and the tone is way more friendly. Not everybody noticed of course, but some did.