Based on thousands of cold emails that we analyzed during the past years, we figured out that the best-performing endings are helpful rather than pushy.
Instead of immediately asking for a meeting, you can try to help them first and confirm if there’s any interest at all.
Why?
When you prove you’re genuinely trying bulk mail masters to help, rather than signing one-off deals, your chances of getting an answer only increase.
Let’s check out this prospect-focused example that got Alan a 69% open rate and a 51% reply rate:
Key takeaways
Repeat after me: It’s not about me, it’s about them.
Following these steps will help you boost response rates and book more meetings, but most importantly, build meaningful relationships with your target audience:
- Only reach out to leads you know are currently facing the pain you solve.
- Customize the intro line to build trust and get them to read the rest of your message.
- Avoid talking about yourself in the pitch and focus on discovery questions to confirm there’s pain.
- Don’t ask for a meeting in your CTA, aim for a reply.
The more relationships you make, the more potential customers you have, which will eventually lead to higher sales numbers.
Cold email mistakes to avoid
If you want to trigger prospects’ attention and show your interest in them – you have to speak about them. Your prospects don’t care about you but they can be interested in how they can benefit.
Mistake #2: Very vague customization
Just by mentioning prospects’ location the tips in our and company, you won’t truly differentiate from other generic emails. Instead, use personalization linked to the email topic and your prospects’ business.
Mistake #3: Negative tone
Avoid negative connotations, and don’t use triggers like “you find my voice annoying”. Even though it can be funny, focus on positive jokes.
How to write a cold email for a high conversion rate
Mentioning your leads’ desired outcome gambler data in the subject line will push your target audience to open your email and read the rest of your email. Since they are looking for a new workforce, applying to a job offer with a twist can push your open rates.
Tip #2: Mention prospects’ pain points
If you show your prospects that you know their pain points, they will feel understood and will be more willing to answer with you. When there is a clear mutual agreement, it means it will be easy to move forward together down the sales funnel.
Tip #3: Add valuable personalization
Show a natural and human approach by adding personalization that isn’t just fluff, but adds a true value. This is how you prove you put time and effort into researching your prospects and, therefore, you care to help them.