In digital marketing, the key to success is a combination of two complementary strategies: content marketing , which attracts and educates your audience, and performance marketing , which turns that audience into customers. The right combination of approaches can help you achieve a higher conversion rate. How to do it? In the article, we will look at practical tips and best practices.
Basic differences between content and performance marketing
This article was created in cooperation with PPC uk whatsapp number data agency Placement . Its author is Natálie Halfarová, a PPC specialist from Placement.
Content marketing is focused on creating valuable content that attracts customers and provides answers to their questions. It indirectly helps them make decisions without directly selling the content. Content can take many forms – articles , videos , e-books or infographics. The im the tips in our article will help you get closer to your goal portant thing is that it brings benefit and inspiration.
For example, an e-shop with sports equipment can blog articles about training plans or tips on choosing equipment. This content will find an audience that is still making decisions and gathering information, thus building trust in your brand.
For one of our clients, we implemented content remark shopping data eting , which targeted visitors who viewed blog articles but had not yet purchased a product. Combined with attractive creativity, we achieved increased conversion rates at a very low cost per click.
In the case of the MASTER SPORT client , we ran ads targeted to the product category to an audience that was on blog articles about scooters. The result was a surprising amount of conversions at a low CPC.
Source: Sklik client Mastersport.cz
Use sequential remarketing , in which we can communicate competitive advantages (USP) or tell a story. In the case of our client Give me a maid, this is how in the Sklik advertising system we communicate 5 competitive advantages and target each one to a different audience depending on how long it has been since the last visit (in our case, to those who have been on the website for 0-2 days, 3 -4 days, 5-6 days, 7-8 days and 9-10 days). Each advertisement offers new information, thanks to which customers gradually build up the overall picture of the brand, instead.