In order for your content to reach the right audience, it is important to understand your customers beyond superficial data. Knowing them in depth can help you plan B2B Digital Marketing campaigns aimed at your ideal customers. The way to do this is to know and apply the concept of buyer personas.
A buyer persona is a description of a customer, based on the demographics, behavior, lifestyles, and motivations of real customers. In the B2B world, a buyer persona typically represents a company’s decision-makers.
There are 3 basic steps to building a B2B buyer persona profile. Here we explain them to you:
Identifying buyer attributes
There are a few important attributes to draw on when building a buyer persona. To gain a deeper understanding of them, it’s important to know their lifestyle, motivations, challenges, and goals. More specifically, here are some spain phone number library of the most relevant categories that are often mentioned:
Demographics, Education, Career, Lifestyle, Media consumed, Motivations, Objectives, Goals, frustrations and challenges among others.
Buyer Research
Once you have a better idea of who your potential buyers are, you should start doing your research, and to do this, the best option is to talk to real people, whether they are customers, prospects, or even those who belong to your external network. The channels to use for this point are varied and range from email to social networks such as LinkedIn.
Once the research stage is complete, it is time to move on to building the buyer personas.
Creating the buyer persona
After collecting the data obtained in the research phase, the next step is to recognize similarities and patterns of the different buyers it is necessary to understand the consumer’s problems in order to create a profile and analysis in a structured and functional way. Based on this analysis, the buyer persona will finally emerge, who can be given a name, surname and real characteristics in order to make him more human and approachable.
In this way, building one or more buyer personas for your
B2B company responds to the idea of being able to have clarity not only with respect to who you want to sell your products or services to, but also to whom you are directing the rest of the actions of your B2B digital marketing by lists strategy , taking into account that behind these people there are entire companies or organizations.
This article is undoubtedly a guide that provides the essential guidelines for building a buyer persona, but if you want to take this process to the next level, you must get expert advice and work side by side with them.