Diego Papatino
Diego Papatino
Business Manager at fromdoppler and professor of Digital Marketing. He loves photography and is an excellent speaker.
Wrote 11 posts
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Email Marketing for Educational Institutions
Yes, Email Campaigns can improve communication with students and increase enrollment at training centers. Want to know how? Read this post.
What makes one educational institution different from another? Its values, teaching methodology snbd host history, experience and staff of professionals, among many other factors.
But what happens when you are not able to communicate all these competitive advantages to your target audience? The answer is simple: this difference is not made evident to those who are looking for a training centre or to those who have already chosen your educational offer.
Universities, colleges and other institutions can benefit greatly what is performance in online advertising: a strategy for business growth from using email marketing to improve their reputation and increase enrollment. Is this what you want? Keep reading!
#1 Develop your Database
The first step to implementing an effective strategy is to develop actions to capture qualified contacts to whom you can send your Email Campaigns.
To do this, it is essential that you include a Subscription Form on your website so that all those who are interested in receiving news about courses, degrees, postgraduate courses and events can leave their email addresses. You can do the same on your Fan Page by adding a Form to a tab to convert fans into contacts in your database.
It is important that you have a management system or CRM that allows you to keep track of relevant information about students and those who contact you with questions. Doing this will allow you to be aware of the needs and interests of each one so that you can offer them exactly what they are looking for.
Another good idea is to organize courses and training sessions with online or offline registration that allows you to access the emails of those registered to later send them information about similar activities.