Often, the desire to stand out from competitors Vague or unclear calls leads to experiments in design, and buttons or links calling for action do not stand out against the background of the overall visual design of the site or are unclearly formulated.
In this case, users may not understand what action they should take, or may not even notice the call to action.
We recommend using bright and contrasting buttons, clearly formulating calls to action, and placing them in visible and logical places.
We also recommend that in pursuit of trends, do not forget about the comfort of users and use familiar colors. For example, the “buy” button looks familiar in green, and “cancel” in red. If you specify social networks in contacts and use logos, then you should not experiment with color and format, it is better to use standard ones.
Lack of personal and social support
Often, even companies with complex products administration directors email lists have only basic information on their website and there is no way to ask a specialist a question or get help with selection.
Of course, users will leave the site if they have unresolved questions or concerns. And most likely, they will not return.
To avoid rejections due to this reason, you the anatomy of hyperlinks can implement a live chat, add an FAQ section and ensure quick response to requests.
Incorrect content targeting
Irrelevant content reduces the likelihood that the user will take the desired action, since they will not find what they really need.
So personalize content based on user data vietnam data and use audience segmentation to show the most relevant offers.
Also think about readability: use comfortable fonts, write simply and clearly, do not add “sheets” of text, but be brief, convey only important and useful information to visitors.
Monitoring the Effectiveness of Changes: How to Know if a UX Audit Was Useful
Any investment in improving user experience must be justified in terms of return on investment.
To calculate the return on investment (ROI), it is necessary to compare the additional income or savings obtained from implementing changes after a UX audit with the costs of implementing these changes.
There are a few steps to take here.
Estimate the costs of implementing changes
Costs can be direct and indirect.
Direct costs :
- cost of services of UX analysts or consultants;
- development and design, i.e. the cost of services of developers and designers to implement the recommended changes;
- testing and QC (Quality Control), the costs of testing new functions to ensure their correct operation.