Click-through rate (ctr) “is a ratio that shows how often people who see your ad click on it.
There are several reasons for a low ctr rate. Such as content that is not relevant to the audience. Poor quality design, or simply the user being overwhelmed by everything that is happening in the digital world.
A survey conducted by. Emoji revealed that 75% of men and 84% of women (millennials between 18 and 34 years old) recognize that visual expressions such as emoticons and gifs. Express their thoughts and feelings better than words.
What does that mean to you as a marketer?
By speaking their language, you can humanize your marketing messages and reach your goals faster.
All you have to do is choose the most relevant ones for your message from the 2,823 officially standardized emojis.
Add emojis to the subject and body of your emails
On the other hand, statistics show that after belgium phone number list receiving a commercial email, 52% of recipients do not take any action with the email.
For us as marketers, this trend and the increasing competition sounds worrying, doesn’t it? When measuring the success of email campaigns, we have to take into account the difference between open rates and average click rates depending on the industry.
how to use emojis – open and click rates in emails
Even if it’s lower than average, you have the opportunity to improve it by using emojis strategically. According to experian’s report, the opening rate for emails “with emojis” was 56% higher than that of those “without emojis.”
the explanation is simple: subscribers’ attention you can use this platform if you want to use only is drawn to the emoji in the subject line and they want to know what the email contains.
In many cases, this curiosity generated by vietnam data the image is enough to maximize the opening ratio.
Doppler, an email marketing tool, conducted an a/b test, testing the calendar emoji at the beginning of the email subject.