B2B (Business to Business) marketing , that is, marketing for companies that sell to other companies , is a type of marketing that seeks to address the marketing problems of B2B companies.
From BizMarketing , your Digital Inbound Marketing Partner in Girona , we tell you in detail what marketing is for B2B companies and how it differs from other types of marketing,
placing special focus on the industrial and technological sectors.
What is B2B marketing?
Companies that sell to other companies, the so-called B2B companies , have different communication and marketing needs. Selling your products to the end consumer is certainly not the same as selling them to another company. The entrepreneur who buys a product or service from another company is tied to a specific business position. He also wants to cover business needs and his behavior is in line with the objectives of the company he works for.
That is why the strategies that work to reach entrepreneurs who buy services from other hong kong phone number library companies are different from those that work to reach a particular consumer.
→ The specialty of marketing for B2B companies is generating demand. For companies oriented to sell to other companies and thus generate more sales opportunities.
To do this, marketing for B2B companies is tailored to different needs than other types of marketing. Below we will tell you how marketing for companies with a B2B business differs from other types of marketing.
How is marketing for B2B companies different from the industrial and technological sectors?
infographic-marketing-for-companies-b2b-inbound-marketing-bizmarketingAs we have said, selling to a final consumer is not the same as selling to another company. Therefore, marketing for B2C should not be approached in the same way as marketing for B2B companies. Although these two types of marketing share common elements, there are very marked differences due to the behavior of said final consumer. In other words, marketing for B2B companies responds to another type of behavior:
The purchasing process is different.
The purchasing process of a company that buys from another company is usually longer. The Buyer Journey that this Buyer Persona goes through is slower and more thoughtful . This is usually because companies are looking for products aimed at how spain is using artificial intelligence greater profitability and productivity. Few companies buy on impulse like a final consumer might.
It is more difficult to get the message across to the potential customer.
Another difficulty in selling to another company is getting your message across to these companies. You have to keep in mind that this is a smaller, shopping data more segmented market niche, made up only of professionals in a certain sector .
Normally, getting your message across through general channels, such as social networks, is not going to work as well as in B2C. You have to pay much more attention to the channel for it to work.