Understand, the truth is this: no sales – no money, no money – no marketing, no marketing – no sales, no sales – no money, no money – no MARKETING. A vicious circle. The solution is The most effective sales agents have been found to have three main characteristics (Doil, 1999) With a high level of goal-seeking motivation bas on an individual ne for leadership.
Empathy: a characteristic characteristic of a good salesperson
Is to understand the buyer’s feelings and advertising database create a warm personal relationship with him; Self-Confidence: Such a seller is confident that he is professional enough to sell any product to any buyer. In order to hire highly competent sales representatives, it is necessary to carry out a qualifi selection of employees.
The recruitment and selection process consists of the following stages:
Preparation of the job description and requirements for the employee; Selection of employee recruitment sources and communication page and screen views tools; Conducting employee selection; Recruitment, training and adaptation process of employees. When thinking about how to sell a product, it is very important to know your potential user and prict his behavior. Market research helps to achieve this, which reveals the peculiarities of consumer behavior.
The user and his nes are one of the most important objects in the activities of every company
Thus, the goal of the organization is to satisfy the wants and nes of the users, but it can do this only if it knows what is important to the user. Relevance buying house b of the research. It has been observ that sellers rely only on their own preconceiv opinion when deciding on the issues of presenting the product to the customer. So, in order to reveal the buying habits of consumers and the reasons for deciding to buy online, the agency “Marketing Management” conduct a market research.