In Universal Analytics, measurement was bas interactions with the website and later with the application. These could be pageviews , events, e-commerce transactions, among others. Google Analytics 4 has simplifi all of this into.
A more uniform, concise and practical structure
The new model is bas on events and these can be both the well-known hits, as well as anything that your business nes to measure… Events are the measurement unit of GA4.
In UA, events were specific actions perform by
Users, such as clicking a button, playing a video, or downloading a file. These events were defin by categories, actions, labels, and were consider band database within a hit, the unit of interaction, of which there were several types: event, page view, transaction, social, exception.
In other words, interactions were classifi into
These types of hits The new GA4 events are the units in charge of measuring all types of user actions, times between two actions perform, repetitions and user information. In other words, all data that represents an interaction or user information and can be collect with JSs, SDKs. Analytics has provid greater flexibility and customization personalization will drive engagement capacity thanks to events, which are defin by their name and, in addition, by parameters (and optionally monetary value).
At IKAUE, what we like about events is that
In addition to those that are automatically record with the GA4 base configuration (whether basic or enhanc measurement), there are a series of events (recommend and custom) that, although you must implement them yourself, can add a lot of value to your reports.
With these ad-hoc events we have almost unlimit options that are highly adaptable to the nes of each business area when it comes to measuring specific user interactions, thus allowing for much more limit monitoring.
Parameters. UA GA4
As mention, previously hits could be sent with additional information (such as categories and tags) but the term parameter as understood in GA4 was not contemplat for UA. In GA4, each event is complement with additional information known as usa data parameters, which have a name and a value. Events already come with some recommend parameters, but many could be customiz to collect additional information that interests your business.