The use of AI has enabl great advances in communication, and web personalization is no different. By recording user behavior on the internet, artificial intelligence tools are. Able to analyze the data and organize information for visitors in seconds, ensuring. That the consumer finds exactly what they are looking for when accessing your web address.
Product recommendations
Using the segmentation available for paid mia ads, a brand can recommend exclusive offers to users who have visit its page at any other time. This way, it is possible to generate conversions by suggesting new releases or articles that can complement past purchases.
Behavioral segmentation
Consumer behavior can convey interesting information about their interest in services, products, and brands. Therefore, when a visitor accesses your website , it is an opportunity to get to know you even better and find insights into your preferences, allowing marketing professionals to anticipate and provide more and more content that drives conversions.
As an example, we can laos email list mention when a customer adds an item to the shopping cart, but does not complete their action, when returning to the website on a new date, it is possible to personalize exclusive messages so that the same user completes their purchase.
Additionally, it is possible to use this same information to produce personaliz content in email marketing messages or trigger a special promotion on your website.
AB testing with segmentation
Using AB testing, it is possible to compare different versions of the same element on a page or landing page. Bas on the results obtain, companies can move forward with the option that demonstrates the best performance for the desir conversion.
By applying segmentation link it’s done! we told companies can identify high-value audiences through contextual analysis and real-time data, including:
- browsing adb directory behavior;
user geographic data;
purchasing behavior;
technical data;
demographic information.