Yuriana Coss
Yuriana Coss
He is a marketer by profession but digital at heart. He works as an Inbound Marketer at @Digimind_Es
Wrote 2 posts
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Keeping up to date with everything that is happening in your sector is essential if you want to start a business or improve the positioning of the one you already have. Follow these monitoring techniques and start getting benefits from your competitors.
Have you ever heard of competitive intelligence?
It is a process of research, data collection and analysis that is carried out on products, customers and competitors in a given sector, with the aim of making strategic decisions that are favorable for the organization.
This fabulous technique is perfect for optimizing your marketing strategy because it allows you to gather information from various sources and analyze not only what Internet users are saying about your brand, but also about your competitors.
Thanks to the digital transformation that companies are currently experiencing and the vast amount of information available on the Web, it is possible to understand customer behavior in an increasingly detailed way. Social networks , for example, offer unprecedented opportunities for competitive intelligence by providing access to unimaginable amounts of public conversations.
But on the other hand, the process of identifying
selecting and collecting the data that is really relevant to a brand is becoming increasingly complex. turkey data Don’t worry, though! In this post, you’ll discover the keys to successful social listening and getting ahead of your competition.
You will learn effective techniques that will help you optimize the perform how to avoid food waste in catering? ance of your business compared to your competitors , get to know your target market in depth, keep a close eye on the leaders in your sector and measure your positioning in different digital media. Are you ready? Let’s get started.
What is Benchmark and what is it for?
Social Media Benchmarketing is a process that compares and links some key indicators related to your brand and your competitors. It allows you to evaluate more broadly your strategy, your tactics, your market and the people involved, all with the aim of optimizing your actions.