Lucas Sanchez
Lucas Sanchez
Sales Manager at fromdoppler. Fan of outdoor walks and arthouse cinema.
Wrote 8 posts
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Do you want to retain and convert your customers? Learn the most effective practices to maximize your business results by doing Email Marketing .
If you usually send email campaigns to your contacts or want to start doing so, you should know that there are details that make the difference and are key to standing out from your competitors .
Contrary to popular belief, doing professional Email Marketing requires certain techniques, it’s not about sending mass emails to thousands of users. Get ready to discover them in this article!
Put yourself in your customers’ shoes
Using a friendly and approachable tone is key to building an emotional bond with your Subscribers. Try to avoid being cold and boring. Nowadays, people are looking to establish closer and more affectionate relationships with brands.
For example, instead of sending a boring email that says “your package has been ship turkey data ped ,” you can add a fun GIF celebrating that the product is on its way.
Create attractive subjects
Both the Subject and the first sentence of the body my Business posting tool to share of the Email are elements that determine whether the recipient will continue reading or not, so you must make sure they are eye-catching and seductive . However, try not to give false hope; it is key to be transparent with your clients in order to have a lasting bond based on trust.
Use a Subject that encourages the reader to open the email, try to reflect in an attractive way and with few words what the user will find in the message. Be concise, although sometimes it is difficult, it is necessary to get to the point and be clear.