In recent years, the Internet has become an essential tool in our daily lives. Thanks to this digital information network, many activities are carried out online. For these electronic activities, certain platforms such as Google My Business prove to be an excellent means of visibility.
Google My Business is in fact a free tool developed by Google
Offering local businesses the possibility of appearing in search results and on Google Maps. This tool is of capital importance for the local SEO of businesses.
Google My Business improves local SEO while increasing visibility
Remember that local SEO is a technique that consists of optimizing your Google My Business listing in order to obtain better visibility. This allows you to arrive at the top on Google during local searches by Internet users, which is likely to attract potential new customers.
This tool therefore stimulates SEO and improves the visibility of any company managing a local activity. An advantage that provides better notoriety and potentially increases traffic in your local business.
Google My Business improves local SEO through a local pack as well as in organic results. This local pack only appears when Google considers egypt phone number library that your search is made in a given geographic area. This is the case, for example, when you enter a defined area such as Fribourg or Lausanne in the search title. A well-informed Google My Business listing promotes the appearance of your company in these results.
It should be added that this local pack can appear even in the absence of geographic data. Google can use geolocation via the smartphone or the internet connection, in order to offer the results that it considers adequate.
For organic results, the establishment address does not necessarily have to match the search title. You can be present in both the local pack and organic results. This is also recommended for better visibility.
Google My Business therefore facilitates the visibility of your business on search engines for free
The better your business is referenced, the more likely it is to appear in the first results. Which can generate more clicks and expand your presence beyond increase traffic.
For excellent SEO, it is essential to fill in all the necessary fields, including:
This will allow different users who will launch a search ba leads for companies like yours to easily find you. On the other hand, the information provided will allow them to get in touch with you directly without necessarily accessing your website .