The rise of new digital marketing techniques and the audience offered by social networks tend to make sending marketing emails unnecessary. Known as newsletters, emailing should generate more enthusiasm. Through newsletters, you communicate individually with your customers with the aim of building their loyalty.
Arousing the interest of your customers requires rigorous work and requires following a few recommendations. To help you, I explain through this article how to build customer loyalty through newsletters.
Tools to create an email campaign
There are several platforms that allow you to create and schedule the sending of your newsletters. The two best known are Mailchimp and Sendinblue . Infomaniak also offers a solution to create your e-mailing campaign . No matter which platform you choose, you will find more or less the same features.
The content of a newsletter
Although email marketing seems obsolete, many businesses continue to use it. Your customers’ mailboxes are often saturated with advertisements. The content must therefore be effective.
To attract and retain the attention of customers on your advertising messages, they must be relevant, informative and above all meet the individual needs of your readers. You must therefore address a specific group of individuals through your different messages.
In order to produce a newsletter that positions itself above the competition, it is advisable to follow these simple rules:
Offer promotions of your products by specifying start and end dates;
Offer different product ranges and offers;
Inform about new products or services dominican republic phone number library available on your e-commerce site ;
Produce articles in your field of activity by providing relevant and reliable information;
Talk about your company’s news: change of premises, free home delivery option, etc.;
Diversify the themes of your newsletters, which must be relevant.
From one email to another and from one article to another, the structure and editorial style must be identical. The goal is to create a stable environment for your Internet users. This way, your content will have an identity and a distinctive style. With a uniform layout, your readers will be able to identify your newsletters.
The structure and layout of newsletters
In addition to the quality of the content and the consistency in their structure, your newsletters must be captivating. The header of the messages must consist make sure your website is optimize of the company logo as well as a link to the website . You must opt for clear and readable typography. The layout of your email must also be adapted to the ba leads content of the proposed message. By respecting the following rules, you will obtain good feedback on your newsletters.