The corporate blog is now an excellent marketing tool. It is a space intended for information and communication that is animated by the publication of articles at a well-defined frequency.
Although it differs from a traditional website , the corporate blog is complementary to it and offers many advantages. Creating a blog on your company’s website has enormous positive points that you should know. For you, I have listed the five best in this article.
Improve the company’s visibility on the web
A blog is a channel through which you can demonstrate your expertise. By regularly publishing quality and useful content, you retain the attention of Internet users, among whom are potential customers or even ambassadors of your brand . The blog allows you, through articles, to respond to the various concerns of your customers, but also to inform them about the news in your sector.
Customers satisfied with the news and tips that you provide them, will advertise you to their friends and acquaintances. What is even more interesting for you is that they will think directly of your company if they feel the need for a service related to your sector of activity. Thanks to your regularly updated blog, you take a place in their thoughts.
In addition, blog articles are often enriched croatia phone number library with backlinks . They allow you to redirect visitors to your website if it is not directly linked to the blog. For example, when you discuss in an article how to take care of your face, it is possible to insert your product catalog using backlinks .
By creating quality articles , they can be cited on several other blogs. You just need to be an expert in your field to have a certain credibility with sites that can insert links that refer to your blog. You thus benefit from a better natural SEO referencing on search engines, in particular Google. Your articles and even your website will thus be part of the first pages that appear on Google in response to queries entered by Internet users.
Generate traffic to the website
Closely related to the previous point, your website traffic increases in parallel with the visibility and notoriety of your business. By benefiting from better natural SEO and arriving in the first Google search results, you are more likely to attract post an article – yookalo articles Internet users to your website, and therefore potential customers. In this way, you increase your organic traffic .
Improving your visibility with your customers can bring you ba leads great popularity. Your customers will visit your blog or website directly as soon as the need arises. Your website will become an important information platform for your customers. This is direct traffic .