A recent study found that 97% of marketers say content marketing is critical to their strategy. Why? Probably because they’re seeing returns. 91% of marketers say their content marketing efforts have proven successful in 2021.
We dug into the research for Content & Design Studio and examined Forbes’ own proprietary research and found that most companies want to focus on improving content quality, SEO, and creating more video/visual content. Their main goals include increasing brand awareness, traffic, and quality leads.
1. Content review takes center stage.
Updating and repurposing existing content that reflects ongoing and evolving goals is a major focus for many content marketers, and brands can do this by performing a content marketing audit. Revisit valuable content you’ve created in the past and consider showcasing it in a new format or on a different platform. For example, transform a blog post into a LinkedIn-enhanced graphic, or highlight your data-driven insights into an audio format.
2. Combine insights with a human-centered narrative.
Content marketers must thoroughly understand their bulgaria phone number library niche audience, which will enable them to produce original, people-centric content that resonates with their customers. One survey found that among the C-Suite, the most valuable attributes of business-relevant content are:
Technical Insights
Reliable/independent source
Visit experts or peers
Original researc
Industry-specific approaches
To get a more specific understanding of what their customers want, brands can also use first-party data and audience insights to inform their branded content.
3. Click-through rate in search is becoming the most important KPI.
SEO and content marketers should focus less on search rankings and more on CTR/clickthrough rates for their content. To achieve optimal clickthrough success, marketers should create post an article – yookalo articles memorable content by focusing on their area of expertise and providing in-depth answers for their audience. Content should also include images and embedded videos that live on YouTube to increase engagement.
4. Short videos are becoming increasingly important.
Short videos allow content to reach busy consumers who typically don’t have time to watch long videos. They are also highly shareable. To make short videos part of their strategy, marketers can try FAQs, educational videos, customer challenges, company announcements, and customer (or employee) testimonials.
5. Cross-platform storytelling remains key.
Tell the best story to your audience through a variety snbd host of targeted channels. Understand where your audience lives. For example, a Forbes survey of CxOs found that the C-level executives’ favorite sources of business-related content are:
- LinkedIn/Social Media
- White Paper/Report
- Newspapers/magazines.
There is no one-size-fits-all approach, personalization is key with content and content partnerships, understanding your customers and helping them understand their target audience will be key to standing out from other content marketers.
The global food system continues to face serious challenges, and PepsiCo feels a responsibility to be part of the solution. They partnered with Forbes on a multi-platform, high-impact campaign to engage C-level executives, business decision-makers, and ESG subject matter experts who are committed to similar goals.