In the following case study, we will imagine how Ascentor gained new business opportunities thanks to quality content marketing .
What does Ascentor do?
Ascentor is a specialist in the so-called risk management – risk management. Their advice and recommendations help companies protect sensitive information and firmly anchor their business for the future. Their typical customers include government organizations and large companies. Their main task is to help companies protect sensitive data and thus reduce the risks arising from its leakage.
The state of the company before the start of content marketing
Before Ascentor started with content marketing, it had no comp sweden whatsapp number data rehensive marketing strategy . Their only strategy was to use existing contacts. First of all, they had to choose an appropriate and, above all, clear strategy for obtaining new requests. They chose content marketing as a comprehensive strategy , which was supposed to help them support and strengthen the entire sales process.
As Ascentor progressed
First of all, they had to completely redo the website . The old web pr you aim for a meeting, instead of a reply esentation was completely inadequate. The second step was to come up with a strategy . Ascentor had to first inform their visitors and future clients about the real risk they face if they do not deal with risk management. They built their strategy on the risks arising from poorly secured information networks.
Their content strategy had several main goals:
Address executives of target companies.
Reach out to the classic rank-and-file workers of large corporations.
Contact the security department of government organizations.
Ascentor knew very well that their content marketing could not go the classic way . In principle, they could not reveal all the procedures and steps that were part of their know-how. In th powder data eir content strategy, they put more emphasis on solving business-related problems rather than on the technical aspects of the field itself.
A comprehensive content strategy solution provided by Ascentor
The three main pillars of the new content strategy were chosen:
New magazine. Long-term thought-out content that aimed to attract the attention of target personas.
New visual style. The new design of the entire website, including the content part, was part of building a strong brand.
Email marketing . Regular email marketing was also incorporated into the content strat.