Relations are some of the main goals of many virtual events, for marketers, these events focus on lead generation and customer conversion. Through highly targeted and personalized online events, lead nurturing conversion is more powerful than ever.
Advantages of organizing an online event in companies
Reduced costs, as virtual events are less expensive than in-person events.
There are no limitations on location, time zone or event size.
Participation levels equal to or higher than those of in-person events, according teacher database to Digital Information World.
Streamlining the customer acquisition process.
And of course, compliance with security and social distancing measures.
Risks and problems of online events
Connection issues, such as poor audio or video quality. According to Markletic, audio quality is considered more important than video quality.
Low attendance rates, which can affect the task that underlies serm to achieve participation or experience.
Lack of participation by attendees when the format requires it.
Interruptions from attendees (unmuted microphones, domination of the conversation, etc.)
Possible language barrier due to the diversity of attendees.
virtual event screenshot
Platforms and KPIs for online events
Let’s talk about platforms. Zoom, GoToWebinar, and Microsoft Teams are the top choices among businesses for events and webinars (although GoToWebinar can host up to 2,000 attendees). If your event is going to be heavily attended, Intrado, BigMarker, and HeySummit are some of the most popular and useful platforms. HubSpot users can run webinar and event integrations with the platform.
Now, you don’t run an in-person or online event without japan data having a goal or objective behind it. The advantage is that with so many integrations and metrics available, it’s often much easier to track KPIs and results for online events than for offline events. Key metrics include: invitation opens, email clicks, registrations, attendees, no-shows, opportunities generated, conversions, and deals closed . Secondary KPIs include engagement, participation, and attendee satisfaction.