There are crises in relationships, in work, and that’s what happen to me with my business. And here specialists, consultants, psychologists help me a lot. After the rebirth, have you plann to expand to other cities? What we definitely don’t plan is to open a retail chain.
It’s labor-intensive, requires a lot of attention
A huge team of professionals. For now, the store in Chelyabinsk is enough for us, because we are focus on online sales, so the brand, roughly speaking, is all over the country. At the same time, we have a physical presence in different cities through showrooms, for which our collections are bought in mini-wholesale, and we are developing this direction.
But all talks about our own retail are clos for now
I already had such an experience, and it was this that knock me down so much that I decid to sell the brand. Ekaterina Varlakova village council vk database Chelyabinsk Ekaterina Varlakova brand SelSovet – So that’s it! What caus the fire, what knock it out?
The company Kira Plastinina and just open retail stores
It’s not that I didn’t know about the pitfalls, on the contrary. A retail chain is complicat, it’s a large staff, it’s very serious control over the chain, it’s specialist managers who know how to build someone else’s business. Plus, we had the main issue you or a hired professional of salaries for this huge team we didn’t have the financial capacity to build a chain. I think it was more of an unjustifi ambition.
Let’s get back to what definitely paid off
Which platform would you praise for its promotion? – Yes, everything is promotion. The quality of the product is also promotion, because then you will be advertis in kitchens, talk about over a glass of wine with friends. We work on almost all platforms, we usa data constantly consult with specialists, but the best thing is a cool product and honest marks in stories – as a result.