That is, these are rather people who value their originality, authenticity, who strive to be different from others. – And what age? Approximately from 25 to 60 years old; we don’t have any young people at all. And our audience goes far beyond the Urals.
Siberia, a lot from Central Russia
A lot of parcels from abroad. Is there a seasonality or any surges of interest in your business? Maybe after the boom of the same “Slov Patsana” the figures grew? Flashes of interest definitely! The series “The Word of a Boy” appears, and they tell us: “Oh, it’s as if you did everything here on purpose.”
There are trends towards domestic products
Yes, but we don’t expect any outbreaks. We make our own product, and, for example, “USSR” had nothing to do with the series, but at that time these things were appreciat additionally. Do not forget that we already have a seven-year history, we make paytm database clothes in an intellectual style, we sew very complex, but nevertheless basic suits.
By the way, why not oversiz, but “oversize”?
Because we are Russian people, because there is over, and we have “overishche”, everything is a little exaggerat with us. We like to speak, write some names in our own unique manner. Plus “overishche” is more than just over it’s right up to that you need to consider sizes 56 and 58. I read an article from March 2023 where you said you were selling the brand.
What did that story turn into?
Yes, I really want to sell the brand, because at some point I was overtaken by burnout, fatigue accumulat, which knock me down, and I want to do something else. I think this happens to many people and it is normal: to reconsider what you usa data are doing. But, thank God, with the help of some inner strength, intelligence and competent consultants, I stay in my business. And after that the brand start to flourish.