American films all this culture was plant in us, and it’s alien. So sooner or later we had to return to our product, to our culture. It’s just that this is starting to happen now. How did your friends and family react to the launch, or rather, the relaunch of the brand?
The family was very supportive
The name was actually invent by my husband. Although there were different things… Someone said: “No, it won’t work,” but I don’t think I listen to anyone. I just went and did it. Let’s put it this way: everyone react well, but at the very beginning, few believ that it would grow into such a big project. How did you start, what was the starter kit?
The starting kit includes desire and a sense of humor
Thousand sav up. And then I went to seamstresses: I went to houses and apartments to private owners that I found on Avito, brought them stockholder database patterns, pieces of fabric. I don’t sew myself, but I had ideas, and I just knew how to negotiate. And so they sew me one or two things, then I photograph them.
What pitfalls did you encounter
When starting your own business? It seems to me that our entire seven years are a story about pitfalls. At first, you understand that there are many like you on the market you ne to somehow differentiate yourself. That’s why whenever I’m ask to a website that is fast advise something at the start of a brand, I say that the most important thing is to find your “zest” and DNA.
Manufacturing is a very complicat thing
Sewing clothes in our country, when factories have been destroy throughout the post-Soviet space, is a real circus. Then you open an LLC or an individual entrepreneur, find a team. Then they introduce labeling, and then you have to switch to a new tax usa data system, introduce a “cloud cash register”, and then the fabrics have fad, so you ne to do something with them urgently.