With both HubSpot and Drift, you can choose which URL the bot will trigger, whether it will be visible to everyone, only new or returning visitors, how many times it will trigger (every page load, once a day for the same visitor, etc.). You can also set up different routing rules to assign conversations to specific users and teams or to whichever agent is available.
When it comes to following up on leads, both Drift and HubSpot Conversations allow for sending emails and holding meetings. Ultimately, HubSpot and Drift provide a great set of reports and the ability to track user data.
However, there are certain differences between these two platforms. Let’s take a look at their unique features.
Particularities of Drift
Drift combines the power of Conversational Marketing and Sales into one powerful revenue acceleration platform to help your marketing, sales, and customer service teams accelerate time to close and increase revenue.
Drift offers a very advanced solution, but with a rather narrow focus: their nurse database chatbots are mainly focused on generating and qualifying leads and replacing both classic forms and SDRs. Replacing a human agent is one of Drift’s main goals, so they even created an AI bot and machine learning response option for your playbooks to achieve that goal.
Imagine a bot that becomes increasingly
smarter and learns by itself in every context and conversation; it’s extraordinary. However, we’re not there yet, so if you try to enable a machine learning option when configuring your bot’s response, you should creating and posting positive content know that the bot’s response will be impossible to control, as the outcome is totally unpredictable.
Another thing to keep in mind
Is that while you can build advanced chatbots with Drift, the platform doesn’t have a proper CRM or a very sophisticated reporting tool, so you’ll likely have to coexist and integrate with another CRM that your sales and marketing teams will need, as well as Google Analytics for more comprehensive reporting.
Features of HubSpot Conversations
HubSpot’s overarching strength is its completeness and japan data being part of a complete sales, marketing, and service solution. Let’s look at the key features of HubSpot’s chatbot at each use point.