How to integrate conversational marketing into your strategy

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chatbot comparison between hubspot and drift

What’s the most common way to generate leads? Gat content, you might say, and you’re probably right. But does it always work the way we expect? Are your leads eager to fill out forms?

Conversational Marketing is a type of Marketing shareholder database Automation that has chang the process of obtaining data from our potential customers by having a personaliz conversation with them and replacing old-school static forms with chatbots.

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Conversational Marketing, a multitude of solutions.

Marketing has become an official revenue channel and has become so popular that today there are companies of all kinds that offer chatbot solutions.

Additionally, according to Gartner, COVID-19 has accelerat the spe and scale of digital transformation . Therefore, updating your marketing tools and reviewing your approach is a crucial action to take right now to keep your business running.

We decid to analyze two very different types of create an eid pop-up event for your e-commerce store platforms: Drift, dicat only to chatbots and real-time conversations, and HubSpot Conversations, which is part of a much more complex solution. In this article, we will compare chatbot features and help you get familiar with Conversational Marketing – if you are not already! And maybe, you will even decide to integrate it into your business strategy.

Chatbot Features: HubSpot vs Drift

Drift is a company found in 2015 in Boston. Its key japan data roduct is a Conversational Marketing platform. HubSpot Conversations, on the other hand, is one of the many tools in HubSpot where you and your team can view, manage, and respond to messages from multiple channels , including chatbots.

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