Marketing materialsBlog posts are one of the most valuable content formats , making blogs an important piece of expanding your company’s online presence in international markets. Blog posts showcase your knowlge on a specific topic and serve to attract and ucate potential customers about your industry, products, and services. If you want to attract traffic to your blog in new markets you’re targeting, you ne to appropriately adapt your existing blog content.
If you already have an extensive blog
The goal isn’t to translate each and every post, instead, you ne to analyze your posts and divide them into 3 categories:
Direct translation: Blog posts that can be directly and easily translat into the target language without altering the meaning of the message. This could include posts describing product features.
Rewrite: Posts that ne to be rewritten in whole or in part, or that have elements that ne to be adapt for a local audience. For example, a post with statistics about a country should be it with statistics relevant to the target market.
Exclude: These are blog posts that are not relevant to the new job seekers database market and should not be translat at all, such as an article about an event that took place in a certain country and would only be of interest to customers in that area.
7. Conduct Keyword Research & SEO
In line with attracting traffic within your new market, you should know that search engine optimization and keyword research will make up a big part of your content strategy. If you don’t take this into account, your content may not serve its purpose and all the effort you put into entering a new market will have been in vain.
First, you ne to understand the Pillar Pages and Topic what are pop-ups? the only guide you need Clusters strategy , so you can plan a series of interrelat content elements to translate and optimize for SEO. Make sure your team knows the basics of SEO or have an expert SEO partner to help you with this task.
Second, you ne to conduct
Keyword research in your target language and country. A powerful keyword that has help you rank well in search engines in one region may not have a high volume of traffic in other destinations. Additionally, you should research keyword variations in the local language (your expert writer/translator can help you brainstorm keyword ideas and variations).
If you’re ready to attract more potential customers to japan data your business through expertly translat marketing materials, use the tips we’ve given you in this post to get off to a good start.