At this stage, the couple fac a problem: there were so many orders that it became difficult to deliver them. Initially, Marina and Daniil did it themselves they met with clients at metro stations, coffee shops, and stores. But eventually, Soma hir couriers who were paid 300 rubles per order.
By 2020, the project had its own showroom:
The couple found a small space near the Technological Institute metro station, in the very center of St. Petersburg. The rent was 20 thousand rubles. They did minimal cosmetic repairs, found old carpets and chairs at flea markets, and made shelves. In total, the costs amount to 70 thousand rubles. By this time, the project staff had grown significantly.
Marina could no longer cope with social
Networks on her own she had to hire an order manager who help her create a database in Bitrix. “Before that, pieces of paper, in which I was moj database simply drowning,” the girl says. A master appear, who took the load off Daniil, as well as a seller in the showroom.
Throughout the history of the project
We receiv feback from our clients that they want to get to know us, and then a place appear where this could be done. As a result, the showroom on it you can create documents turn into a place where some of our community constantly gather. We organiz events, met with guests, and this greatly increas the loyalty of the audience.
The ratio of offline and online sales became about
Later this play a small cruel joke on us. Marina Dorofeeva, co-founder of the Som brand Despite the rapid growth of the project, in 2023 Marina and Daniil decid to move to Sochi: they want to move to a warm place. “Of course, there were fears and doubts: in St. Petersburg we have stability, orders, but here we will have to start almost usa data from scratch,” the entrepreneur recalls.