The project now has another unusual option jewelry made from stones sent by customers themselves. The couple began to receive stones from Everest, volcanic lava from Iceland, rocks from the Kola Peninsula, and other unusual materials.
“There was an order for wding rings
Made from stones that the couple collect during their vacation, where they met,” Marina says. This service is still in high demand at Soma. By the end of the second year, the project had around 10,000 subscribers on VK. “Som” began to bring in net profit, but, as Marina recalls, they hit their technical ceiling.
We realiz that we had already studi all of
YouTube on this topic, but this knowlge was still not enough. For example, how do we solder a ring from scratch? We didn’t know this, so we found a master with a huge amount of experience, who held an 8-hour master class. They explain everything investor database to us: the nuances of production, at what temperature to solder.
We paid 30 thousand rubles for the training
It was our most profitable investment. Marina Dorofeeva, co-founder of the Som brand According to Marina, after this training, the project reach a new level. “Now we could use a thin frame and metal the way we dream of, shape the stones,” the girl what is a domain (domain name) recalls. The couple began to take orders that they had previously refus.
The products became more complex
Which attract new clients, and the VK group grew to 20 thousand subscribers, and an Instagram account appear*. On average, they receiv one order per day. Showroom launch and relocation In 2018, Marina and Daniil went to Gelendzhik for six months. There, they fell in love with pebbles again and began to use them more actively in jewelry although usa data they complicat the processing process by starting to inlay them with precious and semi-precious stones.