It’s no surprise that people started ordering more takeout and delivery during the pandemic. For many restaurants, that meant finding delivery platforms to help them offer that service.
In a recent survey conducted by Lightspeed among Swiss people, take-out and delivery orders will continue after the easing of health measures: 11% of Swiss people say they will continue to order , whether the orders come from delivery platforms or from the restaurant itself.
In this article, industry experts share their tips for working with delivery platforms. Discover:
The advantages and disadvantages of working with delivery platforms
How to choose the right delivery platforms
How to manage delivery platforms
Should you work with different delivery platforms?
First, here are some of the benefits of working with third-party delivery services :
The processes are easy to set up
Start taking orders quickly
Exposure to new customers
Process more orders during peak periods
Because of these benefits and the growing popularity of delivery partners among consumers, the restaurant industry has started to see them as a necessity. This is what many restaurateurs and industry experts have told us.
“Working with a delivery partner is unfortunately a must at this point, at least to generate new customers,” said Aaron Nevin, co-founder and COO of Use Kitch Inc. and owner of City Dumpling , a James Beard award-winning New York City restaurant.
Working with food delivery companies can be “a threat or an advantage,” according to Colin Palfrey, CMO of Majesty Coffee , a supplier of espresso equipment for commercial businesses.
“The advantage is that the delivery logistics and singapore whatsapp number data technology requirements are handled by the delivery platform, making delivery one less thing to spend a lot of time and resources on. The disadvantage is that you have little or no control over how your food delivery is handled,” he said.
With so many platforms making it easy for customers to take advantage of complaints, promotions and refunds, restaurants also need to think carefully about their partners and how they manage them.
Here are some of the most popular food delivery platforms in Switzerland :
UberEats
Smood
Eat.ch
Choosing the right delivery partner
So how do you choose one or more delivery partners?
First, make sure that the delivery partner you choose has a proven track record in your area. They should be known for their reliability and on-time deliveries, as well as monitoring digital marketing success the professionalism and courtesy of their drivers with customers. Make sure that they treat their drivers well and pay them fairly.
Restaurant owners, chefs and others in the food industry suggested the following points when we asked for their opinions.
Check reviews
In July 2020, Eclipse Foods wanted to make sure its Bay Area customers could enjoy the company’s plant-based ice cream from the comfort of their homes by ordering it from Uber Eats, Postmates and DoorDash, said Aylon Steinhart, the CEO and founder of the company, a Y cg leads Combinator-backed startup that makes plant-based dairy products.
“We chose delivery services based on what is popular and what is best rated and used by customers,” he said.
But keep in mind that what gets customers raving about third-party delivery services are often the very features that create challenges for restaurants. Think complaints, chargebacks, and dishonest refund requests.
Commission fees
Commission fees should also be considered. Some third-party delivery companies may charge up to 30% commission for delivering your food.
“Everyone complains about the fees that apps charge,” said Peter Klamka, CEO of Cordia Corporation, which develops virtual celebrity and brand restaurant.