Today’s marketing leaders operate in a complex environment. Believe me, I know. They are facing bear market budgets, have had to adapt to the impact of a pandemic that has chang workforce dynamics and customer behaviors, and must consider new channel and privacy regulations. This is all exacerbat by the headwinds of a global macroeconomic recession due to volatile geopolitics, strain supply chains, rising commodity prices, rampant inflation, and more. To succe , marketers will ne to adapt their strategies to continue operating business as usual. The tech industry will continue to be dominat by efficient growth for the next few years – marketers ne to ensure the marketing mix is optimal now to maximize business growth amid economic uncertainty.
Here are some of the most important trends and pr ictions B2B marketers ne to know, from artificial intelligence to video marketing. All of which will help marketing leaders and their businesses stay relevant, profitable, and ahead of the competition. Ultimately, focus on what generates pipeline and leads to conversions. Don’t overspend your budget on branding campaigns, remember that B2B is not B2C. So amplify your brand through demand.
Do you know the 7 major trends in B2B marketing?
Here are seven B2B marketing trends:
AI will mature and become a key component of marketing strategies
Artificial Intelligence (AI) technology has been proven bosnia and herzegovina phone number library to solve a range of problems and has been us to build products across industries. While AI was view in the past as an extremely complex technology to enhance technology projects (such as huge digital transformation initiatives or technology implementations), AI is now emb d in a wide range of marketing technologies and should be part of an organization’s efforts to balance engagement, scalability, automation and human-machine interaction.
As the technology becomes more usable and accessible, AI can help with everything from content creation to target audience research and lead generation. However, don’t think of AI as a replacement for creativity — computer-generat content won’t fully connect to your audience. Even with commercial and large-scale AI image generators like DALL-E, AI only gets you 60% of the way there.
Video marketing is a channel that can provide more content
Video marketing has skyrocket in popularity over telegram marketing analytics: how to track your success the past few years, with YouTube and Vimeo becoming the primary search engines that brands can tap into. Despite the hunger for more visual video content, video marketing remains a relatively untapp and unus channel.
While video is arguably the most powerful B2B marketing tool for marketers, its popularity will only continue to soar in the future. Video is a highly effective way to communicate with your target audience and build trust and cr ibility with potential and existing customers.
Video marketing is beneficial because your audience has snbd host less attention span. It’s a great channel to capture your users’ attention and tell a powerful brand story. According to Cisco’s annual Internet Report, video will account for 82% of all online traffic this year. Additionally, 84% of users said in the report that they are more likely to invest in a product or service after watching a video. Video marketers take note, because video marketing for B2B is very different than video marketing for B2C. Product placement still plays a key role in “emotional” B2B engagement.