In, for example, it is important that the page contains information such as a registration form, promotion rules, description of the prizes at stake and other details.
If you intend to pre-sell a product or service, a hotsite can also be a good alternative.
What is the difference between a landing page and a hotsite?
Unlike a hotsite, a landing page is not a temporary page. It can have a very long lifespan, since most of the time, the content offer on these pages has a long lifespan.
Hotsites are focus on specific and temporary actions
Which ensures that, after italy email list this period, the page loses its usefulness and will be delet. Furthermore, although it allows data collection through a registration form, the landing page is usually creat to offer ucational and support content to readers. Such as ebooks, webinars and spreadsheets, allowing these people to express their interests in those subjects and obtain this information in exchange for relevant data.
This interest of each reader can (and should!) be record in a company’s CRM, so that you are able to identify exactly what are the best ways to work on communication with these people, offering complementary content and guiding each new lead towards the moment of purchasing your product or service.
Which one is the best option for short digital marketing actions?
For short-term digital marketing campaigns that have a specific duration, a hotsite may be the best option. This is because, traditionally, pages afb directory of this type are creat exclusively for specific marketing campaigns. In addition, they are usually focus on launching promotions , events and actions with a shorter and more specific duration.
Landing pages usually work put the customer first with content that has a much longer lifespan, meaning the page remains online for much longer and is optimiz whenever necessary. However, before making a choice, you ne to analyze your objective.