Pop-up stores have become a game-changing tool for businesses across a wide range of industries. That’s because they offer a great way to grab people’s attention in today’s busy world. With so many eye-catching designs and templates to choose from, it’s easy to use pop-ups to achieve your marketing and sales goals.
Whether you are looking to increase sms promotional campaign sales for your business or optimize website performance, pop-ups are one of the most effective ways to implement your growth strategy. Why is that? It’s pretty straightforward as we discuss the different types of pop-ups, their uses, examples, and techniques to increase their effectiveness.
What are pop-ups?
A pop-up is a small window that “pops up” on your computer screen when you open or browse a website.
They have a powerful ability to generate customer engagement with your website or other digital platforms and can be used for a variety of purposes, such as promoting discounts or specials, displaying notifications, or even asking for feedback or opinions.
When used correctly, pop-ups can be the best tool to grab visitors’ attention, engage them, and ultimately convert them into potential customers. Businesses use them to increase website leads and sales to boost engagement, increase traffic, and boost conversions .
In most cases, pop-ups are used as lead generation tools to connect with web visitors by prompting them to provide contact information in exchange for a valuable incentive.
Additionally, many business owners use them to promote products or sales, increase website engagement, and introduce their brand to visitors.
Did you know that the average conversion rate through a typical pop-up is about 3%? It may not seem create an eid pop-up event for your e-commerce store like much at first glance, but imagine how many conversions a website can achieve over time.
Generally speaking, the idea is to engage your website visitors and provide them with more opportunities to interact with and purchase your products or services.
Pop-ups are commonly used by different business owners to offer discounts, bonuses, quizzes, surveys, or redeemable rewards. They can also be used to collect user information to build email or subscriber lists that can be used for retargeting.
Different types of pop-ups available
Since the ultimate goal of popups is to grab the attention of web visitors and convert them into customers, it is logical to use popups in different ways to grab the visitor’s attention.
To understand what they are and how they work, let’s look at the different types of pop-ups available.
Exit-Intent Popups
Exit-intent popups appear when a visitor is about to leave a website. Exit-intent technology tracks the mouse movements of website visitors and activates a popup when the visitor is about to leave the website without taking any action.
Such pop-ups are often used to capture consumer contact information (such as email address and name) or to offer a discount or freebie in exchange for signing up or subscribing.
Seasonal Pop-ups
Implementing seasonal popups, such as a Black Friday popup , is a great way to engage customers during the holiday season. These popups may include timers, limited-time sales, or exclusive offers to customers who subscribe or purchase during the holiday season.
Countdown pop-up
Countdown pop-ups are used to increase traffic to a website by showing users how much time is left before an offer ends. These may include advertisements for discounts, limited-time offers, special sales, or exclusive items.
Video pop-up
If you’ve ever watched a funny or entertaining video on any of the popular social media platforms, then you should consider creating a video popup . They’re perfect for creating high-quality and engaging popups that keep visitors on your site longer.
They offer an effective way to build brand awareness and showcase your business in seconds. These types of pop-ups can bw lists feature product demos, instructional videos, or influencer-powered campaigns you might be running for your services.
Gamified Pop-ups
Gamified pop-ups are interactive windows compared to static ones. They come in different shapes and sizes, but one thing they have in common is that they use game-like features to engage visitors.
Some examples include quiz-style popups that ask questions, spin wheel popups that offer rewards, and leaderboard popups that let people compete against each other. All of these types of popups help create an engaging experience for your visitors and encourage them to take action.
Most e-commerce websites use gamified pop-ups during holiday seasons, such as Christmas or Thanksgiving.
General pop-up window
This category includes the most basic types of popups available, such as website popups, email forms, contact forms, etc.
Unlike the types explained previously, the goal of these e-commerce pop-ups is to collect consumer information and feedback only.
How to create pop-ups with Poptin
1. Sign up and access the Poptin dashboard:
Head over to our website and sign up if you haven’t already. Once you’re logged in, you’ll be in your Poptin dashboard.
2. Create a new pop-up window:
In the dashboard, look for the option to create a new popup. It’s the one labeled ” New Popup “.