Brand purpose is responsible for increasing the group of consumers who want to know the brand’s purpose before making a purchase decision. As a result, a brand with a compelling purpose and its “why” often wins in building bonds, interest and ultimately acquiring consumers.
Here are some key benefits of having a brand purpose:
A unique brand purpose can set your brand apart from the competition. Your brand purpose adds value not only to the lives of your customers, but to society as a whole.
Having a brand purpose can help build a more emotional connection between a brand and its consumer, which in turn helps increase loyalty.
Having a brand purpose shows customers that you are not an impersonal organization that only represents products or services. You have a purpose – and it is bigger than just making a profit.
How to develop brand purpose?
Below are proven examples and what you can do to develop your brand purpose.
Don’t confuse brand purpose with marketing purpose
Social initiatives are very important. However, it is still not the same as brand purpose. Brand purpose must be relat to what the brand offers.
Clearly define who your brand is and why you do what you do
Brand purpose should be inextricably link to the brand’s reason for existence; more than that, it is also an integral part of everything the company does.
This goal should also be there from the vietnam email list start. You can’t just arbitrarily change the “brand experience” to one that’s already establish for each specific product.
Think long term
Your brand purpose can’t just be a one-time creating and posting positive content marketing tactic, it nes to be embd in your brand’s image and practice. In other words, consumers ne to see brands committing to their purpose, not just have it written afb directory in the “about” section of their website.