Before you begin planning and implementing an internet marketing strategy, you need to ask yourself a number of questions and give clear answers to them in order to spend money and resources on promotion as efficiently as possible.
Knowing how to ask the right questions will save you a lot of time, avoid potential disagreements in the future, and help you determine the client’s real needs to develop a sound business promotion strategy.
1. What tasks do you want to solve with the help of Internet marketing?
Every business has its own goals. For most, it will be to increase traffic to the online store and increase sales, but this is far from the only option. define your project requirements: 11 steps Perhaps you are interested in something else:
- increase in the average bill;
- retaining existing customers;
- expansion of the client base;
- increasing brand awareness or managing its reputation.
Be that as it may, the goal must be clearly defined to select the most appropriate tools to achieve it – SMM, contextual advertising or other channels. In the case where it is necessary to increase recognition, the reach of the advertising message must be maximum.
2. Which channels would you like to work with?
Since there is no single correct solution that equally successfully meets different tasks, it is necessary to scrupulously evaluate the advantages and disadvantages of each Internet marketing channel. The winner is usually the one who can effectively combine several tools in his work.
For one business, the optimal choice will spam data be a tandem of SEO and PPC, another will successfully complement SEO with content marketing, and for a third it makes sense to focus on social networks. But here too, you need to understand that different channels (Instagram, Facebook, Google Ads, etc.) serve different purposes. You will have to track the interests of your target audience to determine the most effective and popular content.
Having formulated basic goals and subgoals (which can be measured), analyze the effectiveness of their achievement and optimize work with channels.