You’ve created a valuable resource for your audience, and you want them to read it. But how do people know that you wrote this great blog post? If your website is relatively new, no one will visit your blog through search engines.
Even if you have a large number of organic visitors to your site, you still need to think about growing your audience and making sure people who visit your site find new content.Interactive ContentLuckily, there are a lot of effective ways to promote your blog post after it’s published. Here are seven strategies you can try.
1. Share on social media
If you already have a good social media presence, you shouldLeverage these platformsShare your blog posts. Promoting your blog on social media whatsapp blasting platforms like Twitter and Facebook will bring people who already follow you to your website, and Release Scheduling Tool Makes this task much easier.
This is what WP Beginners do. They share new content through their Facebook page, where they have an active audience and it always generates a lot of reactions.
For example, the post in the screenshot above got 457 reactions, 36 comments, and XNUMX shares. I’m sure a lot of the people who reacted to this post also visited the site.
You can’t take these high levels of social engagement for granted, though. Gone are the happy days of getting high engagement and shares as a marketer.
Facebook organic reachis declining. Only 5.2% of people who like your page are likely to see that content. On the other hand, LinkedIn has the highest organic reach of all social media channels. However, regardless of the social platform, companies tend to reduce the reach of content that directs people to other sites.
There are many ways to increase your organic reach and get more people seeing your blog posts.
You can get creative with your content. For example, you can engage your audience by asking people to solve a puzzle or play a game. This is what Girls Who Code did:
Sharing engaging content will bring people to your page or profile, making them more likely to see your blog post. Another way to increase your reach is to mention the people or companies whose work you cite in your blog post.
Digity Marketing does this all the time when promoting content via Twitter.
When sharing content online, provide your audience with a variety of content. You shouldn’t exclusively share blog posts. Mix it up by sharing updates or even articles from other publications.
2. Give paid marketing a chance
You can also use paid advertising to promote your blog posts on social media. LinkedIn,Google Ads, and Facebook are the top three most popular paid marketing channels. Paid content marketing campaigns are a great way to amplify the impact of your best content.
For example, many viral marketing 8 common newsletter template mistakes and how to avoid them sites use Facebook to promote blog content. Let me take Bored Panda as an example. The site has 150,000 followers on its Facebook page.
Paid advertising is a great way to expand the reach of your content and gather valuable insights. You can also gather valuable information about how people interact with your content. For example, you can track click-through rates, bounce rates, and time on page using tools like Google Analytics.
3. Post it on a subreddit
Reddit is a forum where people can share, vote, and discuss content. Reddit subreddits are niche forums or specific groups that discuss specific topics. It is one of the most popular online sites.52Millions of daily active users.
Although the platform has many similarities to social media.the differenceComparison between Reddit and Facebook: “If Facebook is people you know sharing things you don’t care about, Reddit is people you don’t know sharing things you care about.”
The best way to promote your content is to engage with the community and share your content occasionally. If you only post blog content, you will annoy people and quickly find yourself kicked off the subreddit.
4. Promote through Email Marketing
Email marketing allows you to connect qatar data with your audience on a personal level. Therefore, it is one of the best ways to promote your business, whether it is a product or a blog post.
Email MarketingIt works because people are willing to give you their email addresses, which is personal. It means they are interested in receiving your content and services. Here’s how Randi Garrett Design promotes blog content to their subscribers: