If you own or manage an e-shop and want to learn what mistakes to watch out for, be sure to read on. You will find out what SEO mistakes e-shop owners make most often, what consequences they lead to and how to easily fix them. For 90% of e-shops, everything can be fixed with just a few technical interventions. Are you ready? Let’s now take a step-by-step approach to making your e-shop the king of the market.
1. Little information on products or duplication of information
Let’s start with probably the most common mistake bahrain phone number data of (not only) Czech e-shops, which is very easy to solve from a technical point of view, but can require a considerable investment of time. Not everyone realizes how labels should look on the website , and that text content really needs to be placed on every page. Product category subpages and other signposts also need their labels.
Each product should have at least a short description that briefly and clearly explains to the customer what they can expect from the product, what its features are, and why they should buy it. However, the description should definitely not be duplicated from other pages.
The manufacturer of your product range has probably provided you with some of its own descriptions – but it has also provided the same to your competitors. If most of your subpages are duplicates of the competitors , the search engine views your website as a site with poor quality content, which unnecessarily degrades otherwise high-quality processing. The search engine wants to offer high-quality and diverse search results.
Solution : Start with your own, unique product descriptions. Of google workspace: guide for businesses course, for some e-shops with thousands of items, the ideal state may be practically unattainable – but at least add descriptions to the best-selling assortment. Watch out for duplication, and if you can’t avoid it, at least try to make your content duplicate internally (i.e. only within your website) and not with respect to competing sites.
2. Incorrect use of the filter in categories
A common problem is that when filtering various parameters in categories, the URL address of the filtered page does not change. Search engines cannot index a specific subpage with a specific type of assortment that the customer is looking for. Imagine, for example, the e-shop Botoland.cz, which focuses on footwear. The e-shop will have a special URL for subpages with different brands, but people are also looking for black shoes, black shoes in size 42, and so on.
If the filter URL does not change, the search engine cannot index the individual subpages, which is of course an error. Another case is that the filter creates a unique URL, but one product listing can be accessed via different addresses. The combination of filters can therefore be the same, but the customer enters them in a different order – the resulting address is therefore different, which creates duplicate content on different URLs.
Solution : A compromise that makes sense is to have your hong kong data own filtered address only for those combinations that people are really looking for. For other unsearched variants, if there are a lot of them, it is possible to use canonicalization to a parent or base category.
Every page on your website needs a unique title. You can find the title of each page in your browser window or in search engine results above the URL:
2. Incorrect use o filter in categories
a search engine finds too many identical titles within one website, it has a hard time “understanding” which page to recommend. In the worst case, it will not recommend any. You also lose the opportunity to offer a specific title, relevant to the content. This will help direct the search engine and make our subpage visible to the right key links in the search results.
Solution : You can check the page titles in your CMS (content management system) or use a handy application like Screaming Frog . This way you will get a clear list of titles and can easily identify the identical ones. If you have few pages, you can check their titles manually. Otherwise, use bulk export of titles from your website (via Screaming Frog or another tool), edit everything you need in Excel and upload back to the website.