The use of mobile devices is no longer a trend, but a reality. Nowadays, offering information in a format compatible with these devices is increasingly necessary. To help you in this process, we offer some tips and four reasons why you should invest in a responsive website.
The use of mobile devices is no longer a trend, but a reality. Nowadays, offering information in a format compatible with these devices is increasingly necessary . To help you in this process, we offer some tips and four reasons why you should invest in a responsive website.
Most companies have already realized they need to reach the growing number of users accessing the internet using smartphones, tablets, and other mobile devices on the market.
Often, the question is how to adequately reach (and satisfy) these ever-increasing users – as several studies targeting this market indicate.
Why going mobile is important for
Research shows that a large portion of online activity occurs via mobile devices . And this behavior isn’t restricted to work. Just pay attention to people’s behavior in any everyday situation to see the numbers.
The data also suggests that sites that aren’t mobile-friendly frustrate users —or can result in significant lost business. Frustrated users stop searching for information on the site and may special database go to a competitor’s site.
Research conducted by Google has gathered some solid data on digital consumer behavior and attitudes. Based on this information, four reasons for having a responsive and mobile-friendly website stand out:
- 67% of mobile users admit that when they visit a mobile-optimized site, they tend to purchase a product or service offered by the site.
- 61% will quickly move on to another site if they can’t immediately find what they’re looking for on a mobile site.
- 48% of users expressed dissatisfaction and anger when visiting a site that isn’t optimized for mobile.
- 52% revealed that a poor mobile experience discourages them from engaging with the company. And 48% stated that if a site doesn’t work properly on smartphones, the company doesn’t care about their business.
Remember : if your product or service is geared toward a younger audience, making this investment is essential. 37% of internet users in Mexico are between 19 and 34 years old.
And most importantly, since 2015, Google has the anatomy of hyperlinks changed its algorithms and begun prioritizing mobile-friendly sites. So, in addition to worrying about SEO optimization, you need to adapt your website for mobile platforms.
Responsive design 4 Reasons to Have
The first step is to invest in a site that can “talk” to devices. If your site doesn’t have a responsive design, it’s time to invest in building a mobile-friendly site to appeal to this audience.
In this new context of browsers and 4 Reasons to Have various available resolutions, responsive design is a logical evolution of website design. Previously, the internet was accessed through similar resolutions and browsers. However, today, even a 50″ TV can access the internet.
Responsive design automatically adapts to united kingdom data the format of the device the user is accessing the site on. This design adapts to the screen size, optimally displaying the page content.Instead of creating two separate sites, you can use the CMS available with HostGator hosting – such as WordPress, which has many responsive themes.
Are you convinced of the benefits a responsive website can bring to your business?
Start adapting your site for all devices now!
Translation and adaptation by María Fernanda P. Jiménez. Original text available here.