Getting traffic to your website is the first step to owning an eCommerce business. But how do you make sure your customers convert once they land on your site? By optimizing your store to get the highest conversion rate possible.
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89% of consumers will shop with a competitor after a uk whatsapp number data bad user experience. Fortunately, there are things you can do to increase your conversion rate. Here are 14 conversion optimization techniques you can use that can help you make more sales.
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What is a good conversion rate for an eCommerce site?
If you want to get more conversions, you first need to understand your conversion rate. Your conversion rate lets you know how well you’re doing. It’s calculated by the create a series of eucational emails percentage of visitors who come to your website and take an action, like making a purchase.
What conversion rate can you aim for? Well, it varies by retail industry. As of December 2020, apparel retailers averaged 2.44% , while sporting goods stores averaged 1.75% . As a general rule of thumb, you’ll be able to keep up with the industry if you aim for a conversion rate of cg leads 1.5% to 3%; the average across all markets is 2.34% .
The better your site is and the easier it is for customers to find it, the higher this number will be.
How to Increase Your Online Store Conversion Rate
Update your theme
Showcase interesting photos and videos of your products
Provide detailed product descriptions
Offer free shipping and returns
Add local delivery and click and collect options
Offer discount codes
Encourage customers to post reviews about your products
Simplify the payment process
Personalize the shopping experience
Add live chat functionality
Use A/B testing
Send emails to customers who abandoned their cart
Use retargeting ads
Add trust signals to your site
1. Update your theme
First impressions are everything. Your theme is your first chance to grab the attention of new customers, and you have less than a minute— just 50 milliseconds —to convince them to stay and make their purchase.
Your theme should:
Represent your brand. Your site should give your customers a sense of your brand at a glance, from colors to photos to font choices. This is doubly important for your homepage, as your brand should impress customers from the first second they see it.
Easy to use. Potential customers should not be annoyed by visiting your site. The layout should be logically organized, with easy-to-find categories and a shopping cart.
Be responsive to both desktop and mobile devices. This means it should automatically detect which device your customer is browsing on and load a version of your theme optimized for that device.